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TDS Group Recommendations

Marketing Executive – Content & Support

Desired Candidate Profile

Minimum Exp : 1 - 3 years

2-3(Lacs) PA

Mumbai

1
Good Communication Skills, MS Word, MS Excel,
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Job Description

Marketing Executive – Content & Support
File No : S041017-1
Designation: Content and Marketing Support Executive Level: Executive
Reports to: Marketing Officer / Marketing Manager Reportees: None
Min Qualification: Graduate degree. Preferred Qualification: Journalism, BA-Literature
Min Experience: Not Required Preferred Experience: 1+ yrs in technical content
writing
Industry Background: Not Applicable Preferred Industry: Bakery, Food & Beverage
Travel Required: No Travel Percentage: Not Applicable
Work Location: Mumbai HQ Operating Area: Not Applicable
Age: 22-27 years Preferred Candidate: No Preference
Profile Description
As a Content Writer and Support executive you will join our marketing team and enrich our websites with new
blog posts, guides and marketing copy and additionally provide support to our marketing team by reverting
back to customer queries online, through chat and on inbound phone calls.
Your responsibilities will include having an indebt understanding of our product offerings and its end use to
our clients, conducting thorough research on industry-related topics, generating ideas for new content types
and proofreading articles before publication. You will be reporting into the marketing officer / marketing
manager and ultimately to the MD of the company.
Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand
awareness.
Operational Responsibilities
• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to superiors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency across all communication (style, fonts, images and tone)
• Update website content as needed
• Handing inbound customer calls and ensure queries are addressed
• Handling inbound customer emails and ensure timely and appropriate reverts are sent
• Handling online chat and ensure that timely and appropriate reverts are sent
KRA’s (Key Result Areas)
• Total content and ideas generated
• Quality of content generated
• Effectiveness in handling customer queries via email, chat and phone calls
Personality Attributes & Skills
• Excellent linguistic and oratory skills in English.
• Impeccable spelling and grammar
• Strong inclination towards baking. Experience in Baking is ideal.
• Great research, organization and learning skills
• Good communication skills to interact with clients as well as comprehend and identify the right
information for the resume
• Hands-on experience in using MS Office Suite (Word, Excel, PowerPoint)
• Ability to work with quick turnaround time without compromising on quality
• Strong on multitasking and a high sense of ownership
• Comfortable with long working hours, if required

 

TDS Group

Reeta - 7696878633

recruitment@tdsgroup.in

Funtional Area Marketing

Posted By : TDS Group/ Admin

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